Sales soared and the cake mixes became a huge success. The company released a revamped version requiring prospective bakers add both an egg and water. Silly as it seemed, they needed to feel more involved in the experience. After some research, it discovered that the housewives they were targeting with the just-add-water cakes didn’t like how little effort it took to actually bake the things. Back in the 1950s the company was trying to figure out why its line of instant cake mixes wasn’t selling better.
There’s a story about Betty Crocker that I’m rather fond of. Original Release: 2015, Platform: PC, Developer/Publisher: Gearbox Software, Image Source: Steam, Thanks to Gearbox for providing our review code.
